“What am I ever even going to use this for?” – Annoyed Students Everywhere
By popular request, we’re providing some applications of the quadratic formula. Today we give you an example from economics, but there are more examples in the works. We’ll end today’s article with the beautiful proof of the fact that
If and
are all real numbers and
, then
Be sure and come back in the future for more examples of how useful this formula can be in other fields, too!
Example from Economics.
Simple revenue is a fairly straightforward concept. Suppose you’re running a business that sells one product, let’s call them “widgets.” The amount of money you make from widget sales is called your “revenue.” It’s different from profit, which is the revenue minus the cost of making the widgets. Here, we’ll use to represent revenue, and
to represent profit. Important note! The symbol
is not the same as
, which is a constant number we use universally in mathematics. In the field of Mathematical Economics, we use the capital Greek letter
for profit.
The revenue function here is fairly simple. If is the price of each widget, and
is the quantity of widgets sold in a month, then
But of course it isn’t just that simple. In economics, there is something we call “the law of demand.” Basically, the law of demand tells us that if the price of an item falls, then people will buy more of that item. If it doesn’t sound realistic phrased that way, we could also say that if the price of an item falls, then more people will buy it.
So you see, is actually a function of
. Now, let’s suppose that the current price per widget is $
, and that you’ve done market research and determined that with current demand, people will buy
widgets per month from you at the current price. But your market research also indicates that if you lower your price, people will buy
more widgets for each dollar you lower the price. Then we can write
Go ahead and stew on that until it makes sense. When the equation is written this way, it’s clear what happens to the quantity sold when the price is $, or when it’s more or less than $
. Now that we can see that, let’s clean up our expression for
with a little algebra:
Then we can incorporate that definition of into our definition of
:
and we’ll do a little algebra to clean that up, too…
Now, let’s think about the cost function, . Suppose it costs us $
to make each widget when we’re making
widgets per month. Now, we have fixed costs, too, like paying rent on our widget factory, and other monthly bills. Suppose those add up to $
per month. If we want to produce extra widgets, we need to pay our employees a little overtime, we need to do a little extra maintenance on our widget maker machines, and we need to buy extra supplies used for making widgets. What this means is each extra widget produced costs a little more than the widget before it.
So, you talk to Janet in accounting and you guys get some coffee and Chinese takeout and stay up all night going over the books. When it’s all said and done, you and Janet finally agree that for each additional widget you wish to produce, the average cost of all widgets produced will increase by $. Then our cost function for each month is
Again, stare at this equation until it makes sense why we’ve chosen it – all of the information in the two paragraphs above it is in this equation.
But let’s again do a little Algebra and clean it up:
Now remember, is a function of
, because the number we sell depends on the price.
So we’ll remember the way depends on
and use that information to rewrite the above equation:
then let’s take a moment to just clean that up a little bit:
and now we have our cost function , our revenue function
, and we’re ready to look at the profit function:
again we’ll rearrange and collect terms to clean it up a bit:
Now we have the profit function, and we can do some interesting things with it. It might not surprise you that sometimes raising the price of widgets will cause us to make more money, but it’s also true that sometimes raising the price we charge for widgets will cause us to lose money. Remember the law of demand!!! The higher the price is, the fewer people will buy the widgets. If we raise the price too high, we won’t even sell enough widgets to cover our costs!!! But on the other hand, if we don’t charge enough for our widgets, we might sell lots of widgets and still won’t be able to cover our costs. Doesn’t it make perfect sense, then, that there are two places where this function equals zero? If the price is below the lower one, the profit is negative, and we suffer a loss. If the price we charge is above the upper one, the profit is again negative. But if it’s between the two places where this function is zero, we make a profit!
So, being the CEO of the largest producer of widgets on the east coast, you’re very interested in knowing what price to charge for widgets so that you’ll be in-between charging too little and charging too much. Jobs depend on this! Janet in accounting is depending on you to solve the quadratic, here!!!
So let’s do it. Solving for such that
in this situation will give you the two price points at which profit is zero – then you’ll know that if you set the price between those points, your business will at least be able to cover costs. So:
Now, according to our familiar quadratic formula, we have the information
and so we may write
Now, we know that as long as the price we charge is between $ and $
, we’ll turn a profit. Good ole Janet in accounting is safe, because right now we are charging $
per widget. But that’s not all we might want to know. We should try and make maximum profit! So, do we just charge the highest price we can get away with? Should we charge $
?
It’s pretty natural to think so, but the answer is no. Remember, if we charge $, our profit will be zero. We just did all that work figuring that out. So how do we maximize profit?
Well, we maximize profit by charging the price that the vertex of this parabola is at. A parabola is the graph of a quadratic function. Its vertex is the point where the graph “turns around” – for a parabola like this profit function, that is the maximum.
Luckily, we know that parabolas are symmetrical. That means the maximum of our profit function is halfway between its two zeros. Remember, the midpoint between and
is
, so the location of the vertex of a parabola is always
which means our profit is maximized at the price point . To maximize profit, then, we should charge $
per widget.
But the work of a CEO is never really just that easy, is it? Now we need to know, if we charge $ per widget, how many widgets should we expect to sell? Also, how much profit will we be expecting to make?
Recall that we defined in terms of
before, so the number of widgets we should expect to sell is
which is pretty nice when you think about it. Before we started doing all this quadratic formula stuff, we were charging $ per widget, and we were selling
widgets per month. So now we get to produce fewer widgets each month, and make more money doing less work!!!
But just how much more profit are we going to make? Let’s evaluate the profit function at our price point of $
.
I’ll leave it to you to verify that this is $ more money than we would make charging $
per widget, even though we made it by selling around
fewer widgets!
Proof of the Quadratic Formula.
Now that we’ve seen a taste of how useful the formula can be, let’s have a look at why it works!
Let and
be real numbers, such that
. Then the following is true:
Proof. First, we start from the assumption that
and we subtract the expression from both sides:
Then, we divide both sides of the equation by :
Now, we recognize that
which means we may write
Now, taking the square root of both sides, we write
Then, we clean up the expression in the radical a bit:
Then, subtracting from both sides gives us
which was what we set out to prove!




